As a marketer in this competitive landscape, it’s best to be aware of all marketing techniques and areas of expertise. Learn more about the field of Competitive Intelligence and how it can make a difference for your product, corporation or firm. This panel discussion will explore how leaders in the Competitive Intelligence field have built their own CI programs and implemented these practices into their companies.

Definition from the SCIP site: Competitive intelligence (CI) is the process of monitoring the competitive environment and analyzing the findings in the context of internal issues for the purpose of decision support. CI enables senior managers in companies of all sizes to make more-informed decisions about everything from marketing, R&D, and investing tactics to long-term business strategies. Effective CI is a continuous process involving the legal and ethical collection of information, analysis that does not avoid unwelcome conclusions, and controlled dissemination of actionable intelligence to decision makers.

Expert Panelists:           

Carol Galvin, Market Insights, Principal Segment Analyst - Software Group, IBM

Nanette Bulger, Sr. Director, Strategy & Marketing, Market Intelligence, Philips Healthcare

Keith Golembiewski, Head of Strategic Research, The Hartford Financial Services Group, Inc.

Natalie Corridan-Gregg, Director of Technology Analysis, Global Competitive Group, EMC

Moderator: 

Cathy Harrison, Senior Project Manager, Chadwick Martin Bailey

Event Details

Date:              Tuesday, July 27, 2010

Time:              6:00 p.m. – 8:00 p.m.

Location:       Hult Business School

              1 Education Street
               Cambridge, MA
               In the EF Building

 Parking:       Parking is available on the street or at the Regatta Tower or 
                     Museum of Science.
                     You can also take the T to the Museum Park stop on the green line.

Refreshments:      Appetizers With Cash Bar

Admission:            $65 (AMA members: $40)